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Welcome to
the world of
ela rae.

Contemporary jewelry, fusing
uncomplicated luxury to a
refined bohemian aesthetic.

INSPIRED by the history of talisman

from cultures across the globe,
each ela rae piece offers protection,
empowerment & confidence.
these gentle yet distinctive pieces
accentuate the natural beauty of the wearer.

CREATED for the female with a carefree sense of self

the blend of old meets new captures her individuality while acting as her very own personal armor, each piece combines the bohemian and modern, moving with the wearer through her multifaceted life. as her environment changes, one thing remains the same - a personal connection to her ela rae jewels

DESIGNED in the heart of new york city

with an elegant combination of silver, gold, semi precious stones & single cut champagne diamonds. showcasing the ornate characters of earthy gems in each design.

Who we are

ela rae, derived from founder Pamela Rachel Mufson’s first and middle names, was created during her college studies in New York City.

Soon after Pamela began selling her designs at a local boutique, ela rae was hand-selected by the iconic Henri Bendel Fifth Avenue flagship store.

As ela rae evolved from a small collection of bracelets to a multifaceted brand, Pamela enlisted her lifelong friend Tamar Hagopian to help run the business when the two graduated from college.

For years, the two friends personally made every piece of jewelry by hand until hiring their first full time jeweler in 2014 to help meet growing demands.

Today, Pamela acts as the brand’s Creative Director and Tamar as the Director of Sales and Marketing. ela rae is handcrafted in New York City and is carried in high-end stores in the US as well as abroad.

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